E-mail marketing has some advantages for advertisers, businesses, especially if one prefers comparisons to print advertising. Thus the lead time of a mailing for example, only 3 to 5 days, depending on whether HTML creatives have to be created, or only text messages are sent. A print mailing in contrast, would require 3 months advance. Another advantage is that there are no material costs and an e-mail campaigns, thereby causing an average of only 1 / 3 the cost of a conventional campaign.
Due to the legally required opt-in (consent of the recipient), e-mail messages sent only to persons who have agreed to receive advertising in advance, so expect this and give it more attention. Therefore, it is not surprising that response rates 3 to 4 times higher than for comparable off-line campaigns. In addition, e-mail is a very fast medium. 80% of the response are therefore already in the first 48 hours reported. Through a comprehensive real-time reporting of the success of a campaign online and can be measured in several steps.